The Talkspace app allows you to connect with a licensed therapist anytime, anywhere. So, what’s stopping men from talking about mental health? Antiquated concepts of masculinity.
Talkspace wants men to Leave the “strong silent type” in the past and truly feel their emotions.
Out of Home
How will Talkspace challenge stereotypes of masculinity? By invading stereotypically masculine spaces.
Isolating yourself from others and drowning your sorrows in alcohol are two side effects of seeing emotion as weakness. These ads take old-fashioned quotes related to masculinity and amend them with messages from Talkspace therapists.
Branded Content
Every Tuesday, famous linebacker-turned-thespian, Terry Crews will host a talk show about dealing with mental health as a man. Streaming on Spotify, Podcasts, and YouTube, the charismatic Crews will interview professionals and famous friends about mental health management.
Tough Talks will set an example for vulnerability and encourage listeners to use the Talkspace app if they’re struggling in their own lives.
TV Spot
Tackling the tough guy’s stigma of being emotional, Talkspace video ads will make a case for protecting your mental health from the strains of life to be just as important as wearing a helmet on the football field.
