The Nudge is an SMS based service that plans activities for you to do in your city.
If you’re not incorporating adventure into your life, you might be stuck in your comfort zone.
The Nudge challenges users to reflect on their habitual and often monotonous lifestyles and pushes them toward a change.
CW: Max Wardlow
AD: Dalena Le
TV Spots
The Nudge wants to challenge creatures of habit by poking fun at mundane routines we all get stuck in. When your comfort zone starts to become suffocating, The Nudge is a much needed breath of fresh air.
Although getting out of your comfort zone can be ultimately be — well —uncomfortable, it certainly beats doing the same old thing on repeat.
Experiential
Out of Home
Sometimes it’s hard to tell when you’re stuck in your comfort zone. The Nudge wants to take advantage of signs and street furniture to show that there’s more to life than your habits
With it’s text-bubble shape, this piece of street furniture deters users from sitting comfortably for long — we’d rather see you on the way to your next Nudge adventure
This city limits sign is designed to suggest that the end of your comfort zone starts with signing up for The Nudge.
Positioned in city focal points, the sign’s QR code directs those looking for an escape to The Nudge’s website.
